New patients find you through AI search. Most practices are not visible to it.
Healthcare queries now show AI Overviews in 88%of searches. The Physician and Dentist schema types, with isAcceptingNewPatients, medicalSpecialty, and availableService, determine whether your practice appears when patients search for your specialty in your city. VERIS is an AI search infrastructure specialist for independent service businesses.
AI does not know you are accepting new patients.
The isAcceptingNewPatients schema field is one of the most commercially significant properties in any category. A patient actively searching for a dermatologist or cosmetic dentist is ready to book. AI systems that see isAcceptingNewPatients: true can surface the practice with confidence. Without this field, the AI either omits the practice or describes it without this critical conversion signal.
Medical practices also benefit uniquely from detailed schema because patients search for very specific services: "LASIK in Nashville," "fertility clinic accepting new patients in Austin," "cosmetic dentist accepting insurance in Charleston." Each of these queries requires medicalSpecialty, availableService, and healthPlanAcceptance to be structured correctly in schema for the practice to appear relevantly.
VERIS implements technical AI search infrastructure for medical practices. Revenue impact estimates reference patient acquisition only, not clinical outcomes. All copy for medical clients uses acquisition language, not treatment language.
The practical risk for medical and dental sites
Medical schema requirements that drive patient discovery.
Physician and Dentist schema must declare specialty, availability, and services. Without these properties, AI systems cannot match patient queries to your practice.
- +Primary type: Physician, Dentist, MedicalClinic, or MedicalBusiness
- +medicalSpecialty from the MedicalSpecialty enumeration
- +isAcceptingNewPatients (critical)
- +availableService array of procedures
- +healthPlanAcceptance if applicable
- +address, telephone, geo, image, aggregateRating
{
"@context": "https://schema.org",
"@type": "Physician",
"name": "Austin Dermatology & Aesthetics",
"medicalSpecialty": "Dermatology",
"isAcceptingNewPatients": true,
"availableService": [
{"@type": "MedicalProcedure", "name": "Botox Injections"},
{"@type": "MedicalProcedure", "name": "Laser Skin Resurfacing"},
{"@type": "MedicalProcedure", "name": "Medical-Grade Facials"}
],
"healthPlanAcceptance": "Blue Cross Blue Shield, Aetna"
}The 3 gaps present on most medical practice sites.
No Physician or Dentist schema
AI systems cannot identify the specialty, so the practice is excluded from specialty queries.
isAcceptingNewPatients missing
AI cannot confirm availability for new patients, reducing recommendations for high-intent searches.
availableService absent
AI cannot match patient queries to specific procedures or services offered by the practice.
Common questions for medical and dental practices.
VERIS implements public-facing schema markup using only information that is already publicly available on the practice website. No patient data is involved at any stage.
Multi-location practices require location-level schema for each site. This falls under the Complex Setup tier ($1,350).
Yes. Person schema with sameAs links to physician bio pages, specialty information, and credentials is available and recommended when individual physician reputation drives acquisition.
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