Question 1

How is VERIS different from a regular SEO agency?

Accepted Answer

Traditional SEO focuses on keyword rankings, backlinks, and content. VERIS focuses exclusively on the technical infrastructure that AI-powered search systems read — schema markup, crawler permissions, and llms.txt. Most SEO agencies have not updated their deliverables for AI search. Ask your current agency whether your robots.txt explicitly allows GPTBot and PerplexityBot. If they are unsure what those are, the AI search layer is not covered.

Question 2

Do you change my website's design or content?

Accepted Answer

No. VERIS adds technical files and code to your existing site. We do not touch page layouts, copy, images, or navigation. When we are done, your site looks identical — it just functions correctly for AI search.

Question 3

What access do you need from me?

Accepted Answer

CMS admin access (WordPress login, Squarespace, Wix, etc.) or FTP/cPanel access. Google Search Console viewer access. Bing Webmaster Tools (we can help you create this account if needed). We also need your exact business name, address, phone, hours, and a high-resolution image if your Open Graph image is currently missing or broken.

Question 4

How long until my business appears in AI search results?

Accepted Answer

Technical implementation takes 48–72 hours. After that, Googlebot typically re-crawls updated sites within 7–14 days, and schema begins appearing in Google Search Console's Rich Results report. AI Overview appearance builds over 30–60 days as AI systems index the updated structure. We cannot guarantee a specific timeline for AI recommendations — we guarantee technically correct implementation.

Question 5

What if Google or ChatGPT changes how they work?

Accepted Answer

AI search infrastructure standards evolve. The schema.org vocabulary is regularly updated. New AI crawler types emerge. This is exactly why the monthly maintenance retainer exists — to keep your implementation current as the standards change, without requiring you to monitor them yourself.

Question 6

Can I verify the work myself after delivery?

Accepted Answer

Yes — completely. For every fix, we provide before/after screenshots from Google's Rich Results Test, the robots.txt file showing the directives added, the llms.txt URL you can visit directly, and Bing Webmaster Tools confirmation of sitemap submission. You can re-run every tool yourself at any time.

Question 7

Do you offer a refund if I'm not satisfied?

Accepted Answer

If we fail to deliver any item listed in the scope document, we will either fix it or refund the proportional amount for that item. We do not offer full refunds once implementation has begun and CMS access has been used. If you verified our audit findings via Claude and something is disputed, we re-examine that specific finding and adjust scope and price accordingly.

Question 8

Can I get an audit without committing to implementation?

Accepted Answer

Yes. The audit is always free. You receive a complete six-plane technical report whether or not you proceed with implementation. If you decide not to implement, the audit report is yours to keep — you can share it with your current agency or use it as a reference for future work.

Business Type	Primary Schema Type	Key Additional Types
Hotels	LodgingBusiness, Hotel	starRating, amenityFeature, LocationFeatureSpecification
Restaurants	Restaurant, FoodEstablishment	menu, servesCuisine, Review
Spas & Medical	HealthAndBeautyBusiness, Physician	availableService, medicalSpecialty
Law Firms	LegalService, Attorney	areaServed, alumniOf
Tour Operators	TouristAttraction, TravelAgency	offers, publicAccess

Services & Pricing

AI Search Readiness Implementation

Deliverables Checklist

One-Time Implementation Rates

We know your business category's specific requirements

Monthly Maintenance Service

Basic Maintenance

Standard Maintenance

Premium Maintenance

Common questions

Start with a free audit — no commitment required.